Photo Credit: Ettore Sottsass, Jr., Jukebox, 1968. Photo by Gianni Berengo Gardin

Exhibition Opening, Book Presentation, and Roundtable Discussion


The Olivetti Idiom (1952-1979) exhibition curated by Caterina Toschi and produced by Ellyn Toscano, New York University Florence, will open on March 14, 2018  at 6:00 p.m. at Villa Sassetti, Florence.

The opening will be preceded by a rountable discussion at 4:30 p.m. on Olivetti’s visual culture, experimental identity and corporate image between the 1950s and 1980s, and its legacy.

Caterina Toschi’s The Olivetti Idiom (1952-1979), published by Quodlibet both in Italian and English editions, will be presented at the opening.

Roundtable and Exhibition presentation

Ellyn M. Toscano
Caterina Toschi
Giorgio Colombo
Beniamino de' Luguori Carino
Perry King
Giovanni Maggio
Marco Sammicheli


March 14 - May 5, 2018 VILLA SASSETTI
The exhibition seeks to reconstruct through photographs and documents the history of the Olivetti image from 1952 to 1979, examining three places where Olivetti products were displayed (exhibitions, stores and the school), in which narrative forms - oral, written, and visual - of the Olivetti identity were progressively developed.
Curated by Caterina Toschi and
produced by Ellyn Toscano for New York University.
Installation by Cosimo Vardaro.
The exhibition has been made possible thanks to the contribution of the archival materials held by the Associazione Archivio Storico Olivetti (AASO) in Ivrea.

Roundtable Discussion and Book Presentation

The Olivetti Idiom (1952-1979) – Roundtable Discussion

Mar 14 2018 / 16:30 / VILLA SASSETTI

A roundtable discussion on Olivetti visual culture, its experimental identity and corporate image between the 1950s and 1980s, and its... Learn More >

The Olivetti Idiom (1952-1979) – Book Presentation

Mar 14 2018 / 16:30 / VILLA SASSETTI

The volume aims to reconstruct, through photographs and documents, the development of the Olivetti corporate identity from 1952 to 1979... Learn More >

View all upcoming events at Villa La Pietra >

(For Press Review of the event click HERE)

For further information and to visit the exhibition write to New York University Florence at
or call 055 5007 210